← Back to TheBrain
Ideas & Product Dashboard
● MVP ~90% ready 📅 Phase 1 in progress 🌎 cravly.ai ⚡ 5,760 recipes tagged
♦

Brand Identity

Name
Cravly
Domain
cravly.ai
Also: cravly.app
Primary Color
#FF6B35
Typography
Fraunces + DM Sans
Tagline Candidates
"Know what to eat" "What should you eat?" "Swipe. Cook. Eat." "AI meal discovery" "Your next meal, decided"
✓

What's Built

5 shipped
✓
Swipe-based meal suggestions Core
✓
3 suggestion modes: Smart Blend, Preferences, Pantry Shipped
✓
Quick filters: under 20 min, high protein, budget, low cal, vegan Shipped
✓
Grocery list from liked recipes Shipped
✓
Pantry inventory tracking Shipped
★

Feature Ideas

15 ideas
🎲

Spinning Wheel

Tap to spin, land on a random surprise meal. Fun gamified discovery.

"Feeling lucky" button on home screen
Spin categories: cuisine wheel then dish wheel
Spin with friends via shared link
Sound effects + haptic feedback
Screen-record friendly for TikTok/Reels
📷

Smart Pantry Scan

Photo your fridge/pantry, AI auto-fills your ingredient list. No manual entry.

Claude vision or fal.ai for image analysis
Scan grocery receipts to auto-add items
Barcode scanning for packaged items
💬

Share Recipe with Friends

Send recipes directly to friends via link or messaging apps.

⏱

Cooking Timer

Integrated timer in recipe steps so you never overcook.

🌙

Dark Mode

Comfortable viewing in low-light environments.

📈

Profile Stats & Cooking Streaks

Track your cooking journey with stats and streaks.

🔍

Recipe Browse / Discovery Page URGENT

Redesign the "Recipe Box" tab with a proper browsing experience, not just a search bar.

Trending Today — top recipes by likes/swipes
Your Taste — personalized by preferences
Browse by country/cuisine with flag icons
Browse by mood/occasion (date night, comfort food...)
Browse by ingredient ("What can I make with chicken?")
Curated collections (Best Under 20 min, High Protein...)
Netflix-style horizontal scroll rows
📦

Grocery List Export

Share grocery lists to WhatsApp, iMessage, and other apps.

📅

Weekly Meal Plan

Auto-generate a weekly plan from your liked recipes.

🥗

Nutritional Breakdown

Full macros: protein, carbs, fat beyond just calories.

👫

"Cook Together"

Sync with a partner's preferences for shared meal decisions.

🌿

Seasonal Ingredients

Suggest local, seasonal ingredients for fresher meals.

💰

Budget Tracking

Estimate meal cost from ingredients to stay on budget.

🎤

Voice Command

"Hey Cravly, what should I eat?" Hands-free meal suggestions.

🍽

Restaurant Mode

Find nearby restaurants serving the same dish you liked.

🌟

Big Vision

Long-term Vision

Recipe Media Platform

Turn Cravly from a recipe app into a recipe social media platform where users are both consumers and creators.
User-Generated Recipes
  • Users upload own recipes (name, ingredients, steps)
  • Each recipe is a "post" — like Instagram for food
  • Multi-photo upload (cooking process + final dish)
  • Short-form video recipes (TikTok-style)
Social Features
  • Like / save / comment on recipes
  • Star rating system (1-5 stars)
  • Share to WhatsApp, Instagram, etc.
  • Follow other cooks / food creators
  • "Cooked it!" — post your version
  • User-curated recipe collections
Quality Control
  • Surface top-rated recipes in suggestions
  • Down-rank low-rated / reported recipes
  • Verified chef badges
  • Community moderation
  • AI quality check on uploads
Creator Economy
  • Creator profiles with follower count & stats
  • "Featured chef of the week"
  • Recipe challenges / contests
  • Trending recipes feed
Data Flywheel
User-generated recipes → Ratings reveal quality → Comments improve recipes → More content → More users → More content ↻
⚙

Technical Ideas

5 items
Phase 2 API optimization (normalized ingredient tables)
Push notifications — daily meal suggestion
Offline mode — cache last 10 suggestions
Image generation for new recipes (fal.ai)
Recipe import from URL (auto-parse ingredients)
📢

Marketing Ideas

6 items
Landing page with waitlist
TikTok — "What should I eat?" challenge
Instagram food reels using app
Product Hunt launch
Reddit r/cooking, r/mealprep posts
"Decision fatigue" angle for marketing copy
🚀

Roadmap

Phase 1: MVP Launch Current
7 / 13 done
✓
Fix all 9 launch blockers
✓
Rebrand to Cravly
✓
New Cloudflare Pages project
✓
Backfill goal tags (5,760 recipes)
✓
Backfill dietary tags
✓
Dietary restrictions onboarding
✓
Error states, offline detection, skeletons
[URGENT] Recipe browse/discovery page
Scrape international recipes
Buy cravly.ai domain
Update Google OAuth redirect URI
Logo finalization
APK build for Android testing
Phase 2: Recipe Quality
0 / 6 done
Run recipe-improver on all recipes
Scrape native-language recipes & translate
Generate AI recipes for missing cuisines
Normalize cuisine names
Normalize calorie format
Normalize effort labels
Phase 3: Feature Expansion
0 / 8 done
Spinning wheel (random meal)
Smart pantry scan
Grocery list export/share
Recipe share button
Weekly meal plan generator
Dark mode
Profile stats & cooking streaks
Push notifications
Phase 4: Growth
0 / 5 done
Product Hunt launch
TikTok "what should I eat" challenge
App Store + Play Store submission
Landing page with waitlist
Analytics + error tracking (Sentry)
📋

Kanban Board

34 items
Backlog 18
Recipe media platform (design)
Buy cravly.ai domain
Update Google OAuth redirect URI
Logo finalization
APK build for Android testing
App store metadata
Native language recipe scraping (Chinese, Japanese, Korean)
AI recipe generation for missing cuisines
Normalize cuisine names (merge dupes)
Normalize calorie format
Normalize effort labels
Spinning wheel feature
Smart pantry scan
Grocery list export/share
Recipe share button
Dark mode
Push notifications
Sentry error tracking
In Progress 3
Recipe browse/discovery page redesign URGENT
International recipe scraping
125/300 done
Recipe-improver skill
Created, not yet run
Done 13
Fix 9 launch blockers
Rebrand to Cravly
New cravly-web Pages project
Backfill goal tags (5,760 recipes)
Backfill dietary tags (halal, nut-free, keto)
Dietary restrictions onboarding
Error states on all screens
Offline detection banner
Image loading skeletons
Terms of Service & Privacy Policy
Token expiry handling
Card freeze bug fix
Repo cleanup (1.2GB freed)
📝

Activity Log

April 12, 2026
International recipe scraping in progress (12 cuisines)
April 12, 2026
Recipe-improver skill created
April 12, 2026
Dietary tags backfilled: halal 6,187 / nut-free 6,323 / keto 1,635
April 12, 2026
Goal tags backfilled on 5,760 recipes (was 19%, now 100%)
April 12, 2026
Rebranded to Cravly, new cravly-web Pages project created
April 12, 2026
All 9 launch blockers fixed and deployed — MVP at ~90%
April 12, 2026
Brand name decided — Cravly. Domain: cravly.ai
April 11, 2026
Card freeze bug identified and fixed (exclude list was too large)
April 11, 2026
Top launch blockers: auth token security, CORS, input validation, error states
April 11, 2026
Full MVP audit completed — 65% ready, ~2 weeks of fixes needed